Our mission is to create wildly resilient humans.
Behind Monk is a collective of elite athletes, biohackers, mental health advocates, medics, and entrepreneurs — all united by one fear: being average.
We’re an innovative health tech company for people who refuse to accept burnout, stress, and mediocrity as the norm. Our mission is simple: to create wildly resilient humans who take radical ownership of their mental, physical, and emotional health. And we believe cold water therapy is one of the most powerful tools to do it.
Monk is a modern antidote for 21st-century living – a practice that helps you face life head-on instead of numbing out. On the other side of the ice, you’re stronger, calmer, clearer, and more in control than ever before. That’s why we’re making cold water therapy more accessible, safer, and beautifully designed – so more people can unlock what’s already inside them.
Our goal is to prove through real data and undeniable experience at scale, that this ancient practice is worth everyone’s attention. That’s why we design beautiful tools for uncomfortable growth, starting with our smart ice bath and cold exposure app, engineered to deliver the most transformative two minutes of your day.
This is your journey to becoming wildly resilient (and you’ll look damn good doing it).
THE MONK MANIFESTO
Mother Nature doesn’t screw up – we’ve just forgotten what it means to be human.
First it was alarm clocks, then emails, now notifications and algorithms. Prescriptions only paper over the cracks. When we’re not buzzing from caffeine, we’re numbing with nightcaps. We’ve lost here and now to “When?” “What if?” and “Why me?”
But our innate power is still there. Tidal. Glacial. Our biological system that evolved over millions of years is screaming to be heard – we’ve just got to take back control.
It’s time to practice the code for freedom: discipline, focus, and inner strength. This is how we evolve, heal, and reignite the fire in our minds that says: I am going to win. The only thing we fear is being stagnant. If you’ve not felt it, it doesn’t mean it’s not within. It’s waiting for you. But only you can take the first plunge. How bad do you want it? Get naked. Get wet. Embrace pain. Breathe deeper. It’s your turn: submerge to re-emerge.
"As an entrepreneur, mental performance is everything to me – and chronic stress saps it. I found that ice baths are a phenomenal tool to take back control of my mental, physical, and emotional health, and there’s nothing more empowering than that. I want everyone to discover how impactful cold water therapy can be." - Laura Fullerton, CEO Monk